If you’re a U.S.-based e-commerce seller, the new year brings with it goals, aspirations … and tax-preparation time. Tackle your 2014 taxes with less stress by following these six simple tips. Mark your calendar. Remember, individual and partnership tax returns are due April 15, 2015 (forms 1040 and 1065); check with the IRS to see […]
4 Conversion Killers E-Commerce Sellers Should Watch Out For
February 9, 2015 by
Your site stats show you’re getting visitors. So why aren’t you getting sales to match? If this sounds like your e-commerce site, you’re not alone. Many online stores struggle with converting browsers to buyers, but understanding the major “conversion killers” can help you find ways to turn browsers into customers. Killer #1: Bad site design. Make […]
5 Tips to Write an Effective Welcome Email
January 30, 2015 by
Many e-commerce sellers find email marketing to be a simple, quick and cost-effective way to promote their stores, and the best way to start is with a welcome message that draws in shoppers, introduces your products, and encourages them to browse and buy. Make your own welcome message grab the attention of your customers and […]
4 Unique Ideas To Grow Holiday Sales
December 19, 2014 by
With 2014 overall holiday sales slated to bump up several percentage points over last year, e-commerce sellers like you are looking for ways to make sure those profits are yours, not your competitors’. Finding creative, inexpensive and personalized ways to promote your store and products can boost your numbers and set you apart from similar […]
3 Ways to Click High Quality Product Photos With Your SmartPhone
December 9, 2014 by
Shooting product photos for your e-commerce site? You may want to consider using your smartphone. Today’s smartphone cameras can create photos that are every bit as eye-catching and effective as anything shot with a DSLR camera. Here’s what you need to know to get started … and start shooting! Understand your phone’s camera Most smartphones […]
5 Tips To Make The Most Of Your About Page
December 2, 2014 by
Your website’s About page is your customer’s first impression of you as an e-commerce seller. It is your opportunity to introduce yourself, your products and your selling philosophy – which means an effective About page can encourage more buying and spending. So how can you get the most bang for your About page buck? Here are […]
6 Customer Retention Tricks That Make Your Current Customers Purchase More
November 21, 2014 by
All businesses welcome new customers. But with your efforts to attract fresh shoppers, are you missing the opportunity to create repeat customers? You may be surprised at how easy – and cost-effective – it is to re-engage past and current customers vs. acquiring new ones. Here are six tips to encourage repeat business. #1. Make […]
[Infographic] Transactional Email Best Practices for E-Commerce Businesses
November 14, 2014 by
Are you using transactional emails to reach out and engage with your customers? Don’t miss out on this tremendous marketing opportunity to increase engagement with your customers and grow sales. Here are three key benefits of transactional emails: Increased customer confidence: When your customers regularly receive emails from you, not only does it build trust, but […]
3 Reasons Your E-Commerce Business Needs a Blog
October 24, 2014 by
A blog can be an incredibly effective tool for generating site traffic – and sales – plus building an overall audience for your e-commerce business. If your e-commerce site doesn’t already have a blog, here are three solid reasons to start one. Reason 1: To help your site rank in search engines. Even with a small readership, […]
4 Ideas To Make Your Emails Stand Out
October 17, 2014 by
Even in this age of social media, email remains one of the most powerful marketing channels in the e-commerce world, with significant return on investment. With email, you’re contacting customers via their most personal, distraction-free online environment. The key, of course, is to make sure you’re using email the right way. Here are four tips to make […]
