Fabulous products. An attractive, easy-to-navigate website. Lots of buzz on social media. You’re doing everything right to run your e-commerce business. Then why aren’t you seeing the sales you expect? The problem could lie in the all-too-common problem of shopping cart abandonment. That’s when browsers spend time shopping your store, fill their virtual shopping cart […]
3 Ways to Optimize Design for your E-Commerce Site
October 3, 2014 by
A website’s look has a lot to do with how your store attracts visitors, keeps them browsing and entices them to place orders. However, good design isn’t always intuitive to e-commerce site owners. Even if you understand the value of good photography, graphics and page layout, it takes some thought – and, sometimes, some trial […]
4 Tips to Build an Email List for Your E-Commerce Business
September 26, 2014 by
As an e-commerce site owner, you rely on traffic to your store in order to run a profitable business. Even if you’ve already optimized your site for search engines and advertised on social media, you can drive that traffic all the more with an email list. Having a customer’s – or potential customer’s – email […]
3 E-Commerce Copywriting Mistakes to Avoid
August 22, 2014 by
In today’s online marketplace, copy can take a backseat to the other elements of an e-commerce site: page design, graphics, photography, links. But copy is a crucial part of your store, and creating effective, readable content for your site is simple if you avoid these three common mistakes. Mistake #1: Zeroing in on product features, […]
Improving Site Search: 5 Ways to Help Your Customers Find Products They Want to Buy
August 1, 2014 by
What makes shopping at some of the major e-commerce sites seem so intuitive? How can these sites often anticipate your next query? The answer lies in the sites’ ability to use technology to both engage users and plug their products. They have taken steps to make site searches easy for you, and profitable for them. […]
Keyword Research in 3 Easy Steps
July 25, 2014 by
Search Engine Optimization (SEO) helps Google and other search engines direct users to your site based on the keywords they use in their searches. Ideally, your site would be one of the first hits – and it’s possible to make that happen with SEO. SEO depends largely on keyword research – and as a site owner, this […]
4 Ways to Reduce Shopping Cart Abandonment
July 11, 2014 by
In the e-commerce world, it’s all too common an occurrence for shoppers to click off of a site and abandon their filled shopping carts. They were close to doing business, but for some reason chose not to close the deal. Abandoned carts represent lost sales for you, and they could be indicative of a problem […]
5 Tips to Increase Traffic to Your E-Commerce Site
July 3, 2014 by
When the stats begin to show your e-commerce site’s traffic dropping, you may feel like you’ve disappeared from the online selling scene entirely. You had customers and browsers before … where did they go? How can you get them back? Here are 5 tips to help bring back – and keep – shoppers on your […]
6 Steps to Create Your E-Commerce Website
May 23, 2014 by
You’ve decided what to sell and have already weighed the pros and cons of using an online marketplace option vs. creating your own website. Now it’s time to create your e-commerce website. It’s a daunting task for many, so read on for 6 steps to put you well on your way to selling online sooner than […]
How to Sell Your Products Online
May 9, 2014 by
Once you’ve determined what to sell, it’s time to decide how to sell. Two of the main options for e-commerce businesses are to create a website, or sell on a third-party marketplace, like Amazon or eBay. There are pros and cons to each choice; here are some quick tips to help you figure out which is […]
