It’s an age-old problem for online businesses: you’ve built an innovative set of products with a brand that people love; you’ve crafted marketing messages, content and sales materials that are the pride of your marketing department; and you’ve made it all available on a vibrant website that says and does everything you’ve planned. The foundation […]
[Infographic] Global Opportunities For Online Retailers
March 25, 2016 by
2015 was a landmark year for digital, and mobile dominated throughout, aided by affordable handsets, easier data connections as well as further reach. Mobile retail has inevitably increased, and order value has grown faster than on any other device. Mobile will continue to dominate in 2016 as people are spending an increasing amount of time on […]
[Infographic] How Mobile Commerce Is Transforming The Retail Industry
March 7, 2016 by
The proliferation of smartphones and tablets has completely changed the retail environment. While online shopping is still very popular on personal computers, more and more people are using their smartphones and tablets to complete their purchases. This allows people to shop 24 hours a day wherever they might be. They can shop as they sit […]
7 Drop-Shipping Solutions for your E-Commerce Business
October 30, 2015 by
Drop-shipping allows you to sell products that are shipped directly by the manufacturer or another retailer. It’s a good option if you don’t manufacture your own products, lack the space or know-how for inventory and storage, or simply don’t have the time or interest in shipping and handling on your own. When you partner with […]
eBay’s 2015 Fall Seller Update
October 26, 2015 by
If you sell on eBay, you need to be aware of certain changes taking effect this fall in the areas of Returns, the new Seller Hub and Standards. Here’s a look at what to expect. Returns eBay Sellers will continue to have the choice of handling returns on their own or via eBay’s automated returns […]
3 Tips to Help Increase Average Order Value
September 25, 2015 by
As an e-commerce seller, sales are your goal. But what if your average sales are on the low side? Clearly there’s a market for your products, but without growing revenue you may find yourself on a sales plateau. That’s where bumping up your average order value becomes important. To calculate your average order value, divide […]
Proper Packaging To Prevent Product Loss
September 18, 2015 by
Most e-commerce businesses have experienced some form of product loss during shipping. In addition to losing business, customers can become frustrated and impatient waiting for a new and undamaged product to arrive. It is estimated that 1% of shipments shipped via UPS and FedEx are reported either lost or damaged. According to UPS, over 4.6 billion packages are shipped […]
How To Acquire Products For Your E-Commerce Business: Make, Manufacture, Wholesale or Dropship?
August 31, 2015 by
You’ve taken the plunge and decided to start an e-commerce site. You’ve chosen the products you wish to sell. Now it’s time to figure out where those products will come from. The way you source or produce your products will help inform your entire business plan, from inventory to marketing to pricing to packaging. The […]
How To Create Facebook Ads For Your E-Commerce Business
August 18, 2015 by
Want to tap into Facebook’s billion-plus monthly active users to promote your e-commerce business? Consider Facebook ads. They’re less expensive than you may have thought, simple to create and often provide a very favorable return for your investment vs. other types of web-based advertising. Your Facebook ad can target specific demographic groups, run as frequently as […]
6 Pitfalls to Avoid When You’re Selling on Amazon
July 31, 2015 by
Amazon.com has set strict rules for e-commerce sellers, and if you break those rules, you could find yourself suspended or terminated from using the popular marketplace. If you want to reap the benefits of selling on Amazon, here are 6 pitfalls to avoid. Pitfall 1: Not paying attention to price parity. Your selling agreement with […]
