Trust is the basis of any good relationship, even between shopper and website. The moment a customer loses trust in your site – whether it’s due to substandard customer service, bad links, malware or overall security – is the moment you may lose their interest … not to mention a transaction. Establish customer trust by […]
3 Reasons Why Customer Reviews Can Help Your E-Commerce Business
June 26, 2015 by
Do you read product reviews when you’re shopping online? If so, you already know the impact reviews can have on purchasing decisions. In fact, recent studies have shown that 70% of customers look at reviews before clicking “buy,” and almost two-thirds of shoppers are more inclined to purchase from sites that feature reviews and ratings. […]
5 Tips For Content Marketing Success For Your E-Commerce Website
June 12, 2015 by
Although content marketing – a marketing approach focused on creating and sharing relevant content to attract and keep an audience – has been shown to be one of the most effective types of digital marketing to boost traffic and drive sales, some e-commerce sellers find it to be challenging to get started as well as […]
4 Ways to Build Backlinks for Your E-Commerce Website
May 12, 2015 by
Why should you be concerned about backlinks? Simply put, backlinks – links from other sites that point to yours – are a core part of off-page search-engine optimization (SEO). This means they help search engines determine your site’s relevance and importance. The drawback, however, is that backlinks can vary in their effectiveness. “Follow” backlinks essentially […]
Using Google Analytics To Track Your Marketing Campaigns
May 5, 2015 by
When it comes to increasing sales, marketing is crucial – but it won’t help you unless you’re also tracking your marketing efforts. Tools such as Google Analytics help you with both tracking and analysis, which can help you gauge how successful your campaigns truly are. Here’s how to get started with Google Analytics. Step 1: […]
3 Tips To Create Branded Packaging For Your Products
April 17, 2015 by
The moment your shipment reaches your customer’s hands, you have established a connection — and an opportunity to make a lasting impression. When you’re thoughtful about shipping, packaging and presentation of your products, your customers may remember the “unboxing” experience as much as the product itself. Take advantage of this unique touch point by understanding […]
4 Steps to Start Your Online Business
April 8, 2015 by
Your business model defines your e-commerce business and, as such, can directly affect its future. Choose the right model, and use it as a blueprint to help guide your direction, choices and decisions from the very start. Here are 4 steps to help you along the way. Step 1: Decide what to sell. Choose the products […]
Upcoming 2015 USPS Postage Rate Increase
March 27, 2015 by
The U.S. Postal Service will implement new postage rates in 2015 (Date: TBD) for several mail classes. Here is a quick look at what to expect once the changes take effect. Summary of Domestic 2015 USPS Postage Rate Updates First Class letters and postcards. The rate for a 1-ounce First Class letter will remain $0.49, […]
5 Best Practices When Testing a Call to Action on Your E-Commerce Site
March 20, 2015 by
Your stats show you’re doing a good job getting traffic to your website. Great! But why aren’t your sales increasing? It may be because your site doesn’t contain a clear call to action. A call to action is a directive to site visitors. Usually via an eye-catching button, it instructs and informs visitors of what […]
5 Steps To Get Your E-Commerce Business Mobile Ready
March 13, 2015 by
Great products? Check. Clearcut policies? Check. Effective website? Check. Compelling copy? Check. You’ve hit all the marks for your e-commerce store – or have you? If you haven’t considered mobile shopping, now is the time to get your e-commerce business mobile ready. Did you know that recent research indicates that almost four-fifths of mobile searches […]
