The proliferation of smartphones and tablets has completely changed the retail environment. While online shopping is still very popular on personal computers, more and more people are using their smartphones and tablets to complete their purchases.
This allows people to shop 24 hours a day wherever they might be. They can shop as they sit back and watch TV, as they relax in a cafe, or on the commute to and from work. On this basis, it isn’t difficult to understand why 34% of e-commerce sales came from smartphones and tablets.
The rise in the number of smartphones and tablets also changes how bricks and mortar retailers need to operate. For example, it is vital that stores invest in free Wi-Fi in-store to enhance customer experience and increase conversions. It has become increasingly popular for customers to research products in-store, and retailers must be aware of this. Check out this info-graphic from SnapParcel for everything you need to know about how M-Commerce is changing retail.
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