When To Use USPS Flat Rate Boxes

We’ve already covered the reasons why it’s important to only use USPS boxes for USPS shipping, and to use the correct box for the shipping method you choose. Now let’s take a look at the ins and outs of USPS Flat Rate boxes. When does it make sense to use Flat Rate for shipping? When […]

Free USPS Boxes: To Use or Not to Use?

As an e-commerce seller, you’re always looking for solutions that improve your bottom line. And when sturdy, free, self-sealing shipping boxes are as close as your local U.S. Post Office or online supplier, it may be tempting to take advantage of these resources. However, there are right and wrong ways to use USPS packaging. Here […]

Amazon FBA vs. Direct Fulfillment: The Pros and Cons

When you sell on Amazon, you’re faced with the choice of whether to ship via Fulfillment by Amazon (FBA) or directly. With FBA, you pay Amazon a monthly fee to store your products in the marketplace’s fulfillment centers, plus to have Amazon receive, fulfill and ship the item. Otherwise, you may fulfill and ship from […]

How to Optimize Your Online Shop Revenue with a Single KPI

Why is Customer Lifetime Value the optimization metric in eCommerce? In a word, it empowers online retailers (and marketers for that matter) to focus their efforts and money toward the most valuable customers, resulting in better ROI. Companies should shift their money to the people and not to media anymore.”, Greg Head, CMO at Infusionsoft. The […]

2016 eBay Fall Seller Update

If you are selling on eBay, be sure to educate yourself on changes taking effect this fall and into 2017. While some features will be available to you as early as October, others are in the works and expected to roll out next year. Here’s a quick look at what’s new. Structured Data helps refine […]

The Disadvantages of Using Amazon FBA

If you sell on Amazon, you likely are aware that Fulfillment by Amazon (FBA) sellers have certain advantages over Fulfilled by Merchant (FBM) sellers – including exposure to more potential buyers and faster delivery. However, FBA comes with a few caveats as well.  While FBA does offer many benefits, that doesn’t mean it’s always the […]

[Infographic] Rock Your Back-To-School Sales & Marketing

Back-To-School 2016 is officially here!  Did you know Back-To-School is the second largest retail holiday in the US?  This year, it’s expected to rake in an unbelievable $828 BILLION! To honor this very special time in the lives of children everywhere, The Shelf has put together this epic Back-To-School infographic. Can’t see the infographic? View it here (use your browser […]

Amazon’s Automate Pricing: Pros and Cons

You’ve chosen your products and thought about marketing methods for your Amazon e-commerce store. But what about pricing? Setting the right cost per product will ultimately determine whether shoppers will stay on your site or move on; even more important is the ability to stay competitive in the marketplace. But how can you consistently stay […]

Maximize Revenue By Selling On Marketplaces, Your Website and Offline

When many retailers start up they will often ask themselves “Shall I sell on my own website?” or “Shall I sell on a marketplace like Amazon or eBay?”. In 2016 there isn’t a case for Marketplace vs Website, you should be selling on both and there are resources available that have made it easy to […]

What You Need to Know About eBay’s On-Time Shipping Metric

Effective February 20, 2016, eBay rolled out the new On-Time Shipping Metric, the marketplace’s new and more objective seller performance standards.  These changes will both help and protect sellers when dealing with unexpected shipping problems.  Here’s what you need to know. On-Time Shipping Basics Instead of buyer feedback, seller ratings and undelivered item requests factoring […]