Shooting product photos for your e-commerce site? You may want to consider using your smartphone. Today’s smartphone cameras can create photos that are every bit as eye-catching and effective as anything shot with a DSLR camera. Here’s what you need to know to get started … and start shooting! Understand your phone’s camera Most smartphones […]
5 Tips To Make The Most Of Your About Page
December 2, 2014 by
Your website’s About page is your customer’s first impression of you as an e-commerce seller. It is your opportunity to introduce yourself, your products and your selling philosophy – which means an effective About page can encourage more buying and spending. So how can you get the most bang for your About page buck? Here are […]
6 Customer Retention Tricks That Make Your Current Customers Purchase More
November 21, 2014 by
All businesses welcome new customers. But with your efforts to attract fresh shoppers, are you missing the opportunity to create repeat customers? You may be surprised at how easy – and cost-effective – it is to re-engage past and current customers vs. acquiring new ones. Here are six tips to encourage repeat business. #1. Make […]
[Infographic] Transactional Email Best Practices for E-Commerce Businesses
November 14, 2014 by
Are you using transactional emails to reach out and engage with your customers? Don’t miss out on this tremendous marketing opportunity to increase engagement with your customers and grow sales. Here are three key benefits of transactional emails: Increased customer confidence: When your customers regularly receive emails from you, not only does it build trust, but […]
[Infographic] 2014 Guide to Holiday Shipping Carrier Changes & “Ship By” Schedules
November 5, 2014 by
The holiday season is about friends, family, parties, food, gifts, and for many ecommerce merchants, higher-than-normal sales. While multi-tasking is a large part of running an online store, it can get a little crazy when things ramp up in the months of November and December. No one wants an order or present to be late […]
Packages Not Delivered By eBay’s Global Shipping Program
October 31, 2014 by
eBay’s Global Shipping Program gives e-commerce sellers access to buyers worldwide, with tools that make it simple to sell internationally by shipping via a U.S. center. This means once you ship the package to the eBay warehouse, eBay reships it to the international destination and manages all customs forms, duties and taxes for you. This convenience […]
3 Reasons Your E-Commerce Business Needs a Blog
October 24, 2014 by
A blog can be an incredibly effective tool for generating site traffic – and sales – plus building an overall audience for your e-commerce business. If your e-commerce site doesn’t already have a blog, here are three solid reasons to start one. Reason 1: To help your site rank in search engines. Even with a small readership, […]
4 Ideas To Make Your Emails Stand Out
October 17, 2014 by
Even in this age of social media, email remains one of the most powerful marketing channels in the e-commerce world, with significant return on investment. With email, you’re contacting customers via their most personal, distraction-free online environment. The key, of course, is to make sure you’re using email the right way. Here are four tips to make […]
5 Tips To Create Effective Abandoned Cart Emails
October 10, 2014 by
Fabulous products. An attractive, easy-to-navigate website. Lots of buzz on social media. You’re doing everything right to run your e-commerce business. Then why aren’t you seeing the sales you expect? The problem could lie in the all-too-common problem of shopping cart abandonment. That’s when browsers spend time shopping your store, fill their virtual shopping cart […]
3 Ways to Optimize Design for your E-Commerce Site
October 3, 2014 by
A website’s look has a lot to do with how your store attracts visitors, keeps them browsing and entices them to place orders. However, good design isn’t always intuitive to e-commerce site owners. Even if you understand the value of good photography, graphics and page layout, it takes some thought – and, sometimes, some trial […]
