As an e-commerce site owner, you rely on traffic to your store in order to run a profitable business. Even if you’ve already optimized your site for search engines and advertised on social media, you can drive that traffic all the more with an email list. Having a customer’s – or potential customer’s – email […]
3 Tips to Increase Customer Engagement on Pinterest
September 19, 2014 by
If you’ve recently planned a party, checked out fall fashion trends or looked for gluten-free pumpkin pie recipes, you may already be acquainted with Pinterest. Now, find out how and why to optimize Pinterest – the third most popular social networking site in the world, with a 145% increase in users since 2012 alone – […]
Using eBay’s Seller Dashboard To Track Your Positioning
September 12, 2014 by
As of August 20, 2014, eBay’s updated seller standards are in effect, including a brand new seller dashboard. Designed to display status for current and future evaluation cycles, the new dashboard can pinpoint where your account needs some fine-tuning, plus highlight what you’re doing right. From sales amounts and history to closed cases without seller […]
5 Simple Tips To Address Shipping Delays
September 5, 2014 by
Shipping delays can and do occur. They’re frustrating for customers who are anxious to receive your products, and stressful for you as an e-commerce seller. The right kind of response from you is vital if you want to keep your customer happy – and, of course, you want the transaction to be positive to ensure […]
September 2014 Price Reductions to USPS Priority Mail
August 29, 2014 by
On September 7, 2014, the USPS will implement a price change for its popular Priority Mail services. Here’s a look at what to expect. Summary Priority Mail Post Office rates are going up, but if you purchase postage online, you will actually see a reduction in Priority Mail rates. The price reductions apply to both Commercial Base […]
3 E-Commerce Copywriting Mistakes to Avoid
August 22, 2014 by
In today’s online marketplace, copy can take a backseat to the other elements of an e-commerce site: page design, graphics, photography, links. But copy is a crucial part of your store, and creating effective, readable content for your site is simple if you avoid these three common mistakes. Mistake #1: Zeroing in on product features, […]
4 Ways to Boost Your E-Commerce Sales Using YouTube
August 15, 2014 by
Have you added video to your e-commerce site’s marketing mix? If not, the time may be right to start. Video adds a new dimension to your store, providing a unique and personal view of product information, store background and your personal insights. With tools like your smartphone and YouTube at your fingertips, video can be […]
[Infographic] Amazon Turns 20!
August 8, 2014 by
Launched on July 16th 1995, Amazon has grown to become one of the leading online marketplaces in the world today. Curious to learn about Amazon‘s Founder and CEO, Jeff Bezoz and how he started the company? Read on for more info! Can’t see the infographic? View it here (use your browser zoom to enlarge). Download this infographic. Embed […]
Improving Site Search: 5 Ways to Help Your Customers Find Products They Want to Buy
August 1, 2014 by
What makes shopping at some of the major e-commerce sites seem so intuitive? How can these sites often anticipate your next query? The answer lies in the sites’ ability to use technology to both engage users and plug their products. They have taken steps to make site searches easy for you, and profitable for them. […]
Keyword Research in 3 Easy Steps
July 25, 2014 by
Search Engine Optimization (SEO) helps Google and other search engines direct users to your site based on the keywords they use in their searches. Ideally, your site would be one of the first hits – and it’s possible to make that happen with SEO. SEO depends largely on keyword research – and as a site owner, this […]
