In today’s online marketplace, copy can take a backseat to the other elements of an e-commerce site: page design, graphics, photography, links. But copy is a crucial part of your store, and creating effective, readable content for your site is simple if you avoid these three common mistakes. Mistake #1: Zeroing in on product features, […]
4 Ways to Boost Your E-Commerce Sales Using YouTube
August 15, 2014 by
Have you added video to your e-commerce site’s marketing mix? If not, the time may be right to start. Video adds a new dimension to your store, providing a unique and personal view of product information, store background and your personal insights. With tools like your smartphone and YouTube at your fingertips, video can be […]
[Infographic] Amazon Turns 20!
August 8, 2014 by
Launched on July 16th 1995, Amazon has grown to become one of the leading online marketplaces in the world today. Curious to learn about Amazon‘s Founder and CEO, Jeff Bezoz and how he started the company? Read on for more info! Can’t see the infographic? View it here (use your browser zoom to enlarge). Download this infographic. Embed […]
Improving Site Search: 5 Ways to Help Your Customers Find Products They Want to Buy
August 1, 2014 by
What makes shopping at some of the major e-commerce sites seem so intuitive? How can these sites often anticipate your next query? The answer lies in the sites’ ability to use technology to both engage users and plug their products. They have taken steps to make site searches easy for you, and profitable for them. […]
eBay Mobile is Now! Listing and Selling on the Go
July 30, 2014 by
eBay’s Mobile App is changing the rules for sellers. In this recorded webinar, eBay Selling expert Cindy Sorley discusses the ins and outs of how a seller can use a mobile phone to manage your eBay sales. She also discusses how to use the eBay Mobile app to research product sales history, take product photos, create listings […]
Keyword Research in 3 Easy Steps
July 25, 2014 by
Search Engine Optimization (SEO) helps Google and other search engines direct users to your site based on the keywords they use in their searches. Ideally, your site would be one of the first hits – and it’s possible to make that happen with SEO. SEO depends largely on keyword research – and as a site owner, this […]
3 Tips to Grow Sales Using Instagram
July 18, 2014 by
Instagram is rapidly approaching Facebook and Twitter levels in social media popularity. Instead of providing real-time updates via words, users post photos with short captions and hashtags – it’s literally a snapshot in time. And for e-commerce site owners, Instagram can be a highly effective advertising channel to showcase products and engage customers. Here are […]
4 Ways to Reduce Shopping Cart Abandonment
July 11, 2014 by
In the e-commerce world, it’s all too common an occurrence for shoppers to click off of a site and abandon their filled shopping carts. They were close to doing business, but for some reason chose not to close the deal. Abandoned carts represent lost sales for you, and they could be indicative of a problem […]
5 Tips to Increase Traffic to Your E-Commerce Site
July 3, 2014 by
When the stats begin to show your e-commerce site’s traffic dropping, you may feel like you’ve disappeared from the online selling scene entirely. You had customers and browsers before … where did they go? How can you get them back? Here are 5 tips to help bring back – and keep – shoppers on your […]
3 Mistakes to Avoid When Using Fulfillment By Amazon
June 27, 2014 by
“You sell it; we ship it,” touts Amazon.com on its Fulfillment by Amazon (FBA) information page. What exactly does this mean? In a nutshell, the service allows sellers like you to store your products in Amazon’s fulfillment centers, and when you make a sale, Amazon handles shipping, handling and customer service – not you. FBA […]