A blog can be an incredibly effective tool for generating site traffic – and sales – plus building an overall audience for your e-commerce business. If your e-commerce site doesn’t already have a blog, here are three solid reasons to start one. Reason 1: To help your site rank in search engines. Even with a small readership, […]
4 Ideas To Make Your Emails Stand Out
October 17, 2014 by
Even in this age of social media, email remains one of the most powerful marketing channels in the e-commerce world, with significant return on investment. With email, you’re contacting customers via their most personal, distraction-free online environment. The key, of course, is to make sure you’re using email the right way. Here are four tips to make […]
5 Tips To Create Effective Abandoned Cart Emails
October 10, 2014 by
Fabulous products. An attractive, easy-to-navigate website. Lots of buzz on social media. You’re doing everything right to run your e-commerce business. Then why aren’t you seeing the sales you expect? The problem could lie in the all-too-common problem of shopping cart abandonment. That’s when browsers spend time shopping your store, fill their virtual shopping cart […]
3 Ways to Optimize Design for your E-Commerce Site
October 3, 2014 by
A website’s look has a lot to do with how your store attracts visitors, keeps them browsing and entices them to place orders. However, good design isn’t always intuitive to e-commerce site owners. Even if you understand the value of good photography, graphics and page layout, it takes some thought – and, sometimes, some trial […]
4 Tips to Build an Email List for Your E-Commerce Business
September 26, 2014 by
As an e-commerce site owner, you rely on traffic to your store in order to run a profitable business. Even if you’ve already optimized your site for search engines and advertised on social media, you can drive that traffic all the more with an email list. Having a customer’s – or potential customer’s – email […]
3 Tips to Increase Customer Engagement on Pinterest
September 19, 2014 by
If you’ve recently planned a party, checked out fall fashion trends or looked for gluten-free pumpkin pie recipes, you may already be acquainted with Pinterest. Now, find out how and why to optimize Pinterest – the third most popular social networking site in the world, with a 145% increase in users since 2012 alone – […]
Using eBay’s Seller Dashboard To Track Your Positioning
September 12, 2014 by
As of August 20, 2014, eBay’s updated seller standards are in effect, including a brand new seller dashboard. Designed to display status for current and future evaluation cycles, the new dashboard can pinpoint where your account needs some fine-tuning, plus highlight what you’re doing right. From sales amounts and history to closed cases without seller […]
5 Simple Tips To Address Shipping Delays
September 5, 2014 by
Shipping delays can and do occur. They’re frustrating for customers who are anxious to receive your products, and stressful for you as an e-commerce seller. The right kind of response from you is vital if you want to keep your customer happy – and, of course, you want the transaction to be positive to ensure […]
September 2014 Price Reductions to USPS Priority Mail
August 29, 2014 by
On September 7, 2014, the USPS will implement a price change for its popular Priority Mail services. Here’s a look at what to expect. Summary Priority Mail Post Office rates are going up, but if you purchase postage online, you will actually see a reduction in Priority Mail rates. The price reductions apply to both Commercial Base […]
eBay Stores: New Store or Classic – Which is Best for Your Business?
August 22, 2014 by
With eBay‘s rollout of the new Store format, are you wondering if you would be better with the old or the new store layout? This webinar, presented by eBay Store design experts Sharon Ware and Sally Milo of Ware-Milo Consulting, discusses tips and advice for building your eBay Store. Topics include: Info on branding […]