The U.S. Postal Service will implement new postage rates in 2015 (Date: TBD) for several mail classes. Here is a quick look at what to expect once the changes take effect. Summary of Domestic 2015 USPS Postage Rate Updates First Class letters and postcards. The rate for a 1-ounce First Class letter will remain $0.49, […]
5 Best Practices When Testing a Call to Action on Your E-Commerce Site
March 20, 2015 by
Your stats show you’re doing a good job getting traffic to your website. Great! But why aren’t your sales increasing? It may be because your site doesn’t contain a clear call to action. A call to action is a directive to site visitors. Usually via an eye-catching button, it instructs and informs visitors of what […]
5 Steps To Get Your E-Commerce Business Mobile Ready
March 13, 2015 by
Great products? Check. Clearcut policies? Check. Effective website? Check. Compelling copy? Check. You’ve hit all the marks for your e-commerce store – or have you? If you haven’t considered mobile shopping, now is the time to get your e-commerce business mobile ready. Did you know that recent research indicates that almost four-fifths of mobile searches […]
Making the LEAP – How eBay Sellers Can Add Amazon to their Online Businesses
March 11, 2015 by
Change can be intimidating, but it can also be full of opportunities. You may have heard about selling on Amazon or their Fulfillment By Amazon (FBA) program, but you were not sure how it works or if it applies to your current eBay business. In this Top-Rated Seller Webinar, learn about the advantages of Amazon […]
[Infographic] The State of E-Commerce in 2015
March 3, 2015 by
Based on a Wall Street Journal report, this infographic shows that the total eCommerce sales volume in the US recorded at $176 billion in 2010 is projected to reach $279 billion in 2015. About 8% market share of total US retail sales was held by online sales in 2014 and this is estimated to rise and […]
4 Ways To Provide Amazing Customer Service
February 27, 2015 by
No matter what you sell, how you market your e-commerce site or how slick your website is, the service you provide customers will ultimately determine if they return to your store in the future. What’s more, bad customer service is no longer a matter between store and shopper: negative social media posts by someone who’s […]
3 Easy Steps To Get Started With Google AdWords
February 23, 2015 by
When you start and run an e-commerce site, naturally you dedicate large chunks of your business day to essential tasks such as finding products to sell, website set-up and maintenance, photography and copywriting. But none of these elements mean anything without visitors to your site – and that’s where marketing comes in. Many new e-commerce […]
Get Your E-Commerce Business Ready For Tax Time In 6 Easy Steps
February 13, 2015 by
If you’re a U.S.-based e-commerce seller, the new year brings with it goals, aspirations … and tax-preparation time. Tackle your 2014 taxes with less stress by following these six simple tips. Mark your calendar. Remember, individual and partnership tax returns are due April 15, 2015 (forms 1040 and 1065); check with the IRS to see […]
4 Conversion Killers E-Commerce Sellers Should Watch Out For
February 9, 2015 by
Your site stats show you’re getting visitors. So why aren’t you getting sales to match? If this sounds like your e-commerce site, you’re not alone. Many online stores struggle with converting browsers to buyers, but understanding the major “conversion killers” can help you find ways to turn browsers into customers. Killer #1: Bad site design. Make […]
5 Tips to Write an Effective Welcome Email
January 30, 2015 by
Many e-commerce sellers find email marketing to be a simple, quick and cost-effective way to promote their stores, and the best way to start is with a welcome message that draws in shoppers, introduces your products, and encourages them to browse and buy. Make your own welcome message grab the attention of your customers and […]