You’ve taken the plunge and decided to start an e-commerce site. You’ve chosen the products you wish to sell. Now it’s time to figure out where those products will come from. The way you source or produce your products will help inform your entire business plan, from inventory to marketing to pricing to packaging. The […]
How To Acquire Products For Your E-Commerce Business: Make, Manufacture, Wholesale or Dropship?
August 31, 2015 by
How To Create Facebook Ads For Your E-Commerce Business
August 18, 2015 by
Want to tap into Facebook’s billion-plus monthly active users to promote your e-commerce business? Consider Facebook ads. They’re less expensive than you may have thought, simple to create and often provide a very favorable return for your investment vs. other types of web-based advertising. Your Facebook ad can target specific demographic groups, run as frequently as […]
6 Pitfalls to Avoid When You’re Selling on Amazon
July 31, 2015 by
Amazon.com has set strict rules for e-commerce sellers, and if you break those rules, you could find yourself suspended or terminated from using the popular marketplace. If you want to reap the benefits of selling on Amazon, here are 6 pitfalls to avoid. Pitfall 1: Not paying attention to price parity. Your selling agreement with […]
5 Simple Tips to Create a Trustworthy E-Commerce Website
July 21, 2015 by
Trust is the basis of any good relationship, even between shopper and website. The moment a customer loses trust in your site – whether it’s due to substandard customer service, bad links, malware or overall security – is the moment you may lose their interest … not to mention a transaction. Establish customer trust by […]
3 Reasons Why Customer Reviews Can Help Your E-Commerce Business
June 26, 2015 by
Do you read product reviews when you’re shopping online? If so, you already know the impact reviews can have on purchasing decisions. In fact, recent studies have shown that 70% of customers look at reviews before clicking “buy,” and almost two-thirds of shoppers are more inclined to purchase from sites that feature reviews and ratings. […]
5 Tips For Content Marketing Success For Your E-Commerce Website
June 12, 2015 by
Although content marketing – a marketing approach focused on creating and sharing relevant content to attract and keep an audience – has been shown to be one of the most effective types of digital marketing to boost traffic and drive sales, some e-commerce sellers find it to be challenging to get started as well as […]
4 Ways to Build Backlinks for Your E-Commerce Website
May 12, 2015 by
Why should you be concerned about backlinks? Simply put, backlinks – links from other sites that point to yours – are a core part of off-page search-engine optimization (SEO). This means they help search engines determine your site’s relevance and importance. The drawback, however, is that backlinks can vary in their effectiveness. “Follow” backlinks essentially […]
Using Google Analytics To Track Your Marketing Campaigns
May 5, 2015 by
When it comes to increasing sales, marketing is crucial – but it won’t help you unless you’re also tracking your marketing efforts. Tools such as Google Analytics help you with both tracking and analysis, which can help you gauge how successful your campaigns truly are. Here’s how to get started with Google Analytics. Step 1: […]
3 Tips To Create Branded Packaging For Your Products
April 17, 2015 by
The moment your shipment reaches your customer’s hands, you have established a connection — and an opportunity to make a lasting impression. When you’re thoughtful about shipping, packaging and presentation of your products, your customers may remember the “unboxing” experience as much as the product itself. Take advantage of this unique touch point by understanding […]
4 Steps to Start Your Online Business
April 8, 2015 by
Your business model defines your e-commerce business and, as such, can directly affect its future. Choose the right model, and use it as a blueprint to help guide your direction, choices and decisions from the very start. Here are 4 steps to help you along the way. Step 1: Decide what to sell. Choose the products […]