Latest E-Commerce News

3 E-Commerce Copywriting Mistakes to Avoid

In today’s online marketplace, copy can take a backseat to the other elements of an e-commerce site: page design, graphics, photography, links. But copy is a crucial part of your store, and creating effective, readable content for your site is simple if you avoid these three common mistakes. Mistake #1: Zeroing ...

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4 Ways to Boost Your E-Commerce Sales Using YouTube

Have you added video to your e-commerce site’s marketing mix? If not, the time may be right to start. Video adds a new dimension to your store, providing a unique and personal view of product information, store background and your personal insights. With tools like your smartphone and YouTube at ...

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[Infographic] Amazon Turns 20!

Launched on July 16th 1995, Amazon has grown to become one of the leading online marketplaces in the world today. Curious to learn about Amazon's Founder and CEO, Jeff Bezoz and how he started the company? Read on for more info! Can’t see the infographic? View it here (use your browser zoom to ...

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Improving Site Search: 5 Ways to Help Your Customers Find Products They Want to Buy

What makes shopping at some of the major e-commerce sites seem so intuitive? How can these sites often anticipate your next query? The answer lies in the sites’ ability to use technology to both engage users and plug their products. They have taken steps to make site searches easy for ...

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Keyword Research in 3 Easy Steps

Search Engine Optimization (SEO) helps Google and other search engines direct users to your site based on the keywords they use in their searches. Ideally, your site would be one of the first hits – and it’s possible to make that happen with SEO. SEO depends largely on keyword research – and as ...

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eBay Selling Info

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eBay’s 2014 Spring Seller Update

There are several big updates for eBay sellers this spring. While these updates may require changes to your normal routine, they are designed to keep your buyers engaged and coming back to your shop. What’s in store? Read on to learn more. Rewards for great service. When you provide outstanding service, eBay will reward you with […]

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Advertise Your eBay Store with BannerPlay’s Boost Sales App!

As an eBay seller, you have learned how to craft your marketing and selling techniques when it comes to promoting your store. Do you sometimes find yourself reaching a ceiling, whether it be after exhausting auction-style and fixed price listings, or using the marketing tools links in ‘My eBay’ to their fullest potential? If your […]

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Selling Internationally with the eBay Global Shipping Program

As an eBay seller, you have access to customers across the entire globe. And eBay’s statistics show that selling to international buyers can be an easy way to grow your sales. But since selling internationally involves customs, tariffs and taxes – all items that can seem complex, many sellers do not open their listings up […]

International Selling

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Mastering USPS Customs Forms

Where some online retailers see challenges, others see opportunities. A number of online retailers find it a hassle to ship internationally and limit their consumer base to their home country. On the other hand, some … [Read More...]

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Understanding Duties and Taxes

Duties and taxes – the mere words evoke dread in the hearts and minds many online sellers. Fortunately, getting a handle on both of these facts-of-business-life isn’t nearly as daunting as you may think. While rates … [Read More...]

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Understanding International Insurance

Why should you purchase international package insurance as an online seller? Is it even available for the country your shipping to? Is it worth it? What – and who – is really being protected?  What are the options, … [Read More...]

Amazon Selling Info

Shipping Tips

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Is Free Shipping the Right Choice for My Business?

There’s no such thing as a free lunch, and that goes double for the concept of free shipping. Still, small businesses like yours—and plenty of big names as well!—dangle free shipping offers to get attention, differentiate themselves from competitors and create customer loyalty. For many, it’s a tactic that works. Is the right choice for […]

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Understanding USPS Dimensional (DIM) Weight Charges

Most carriers determine shipping costs based on package weight and the distance the package is traveling. In general, the heavier the package, the more it costs to ship. However, if you ship bigger, lightweight items, the shipping rate will be calculated based on the Dimensional Weight, or DIM, instead of the actual weight of the […]

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Setting Up A Shipping Policy On Your Website

Whether you’re a new online business or you’ve been established for a few years, it’s important to have an easy-to-understand shipping policy on your web site. Customers want to know how and when you’ll be shipping their items, so you’ll want to be sure to spell it out on your site. A well-thought-out shipping policy […]

Recent E-commerce Webinars

eBay Stores: New Store or Classic – Which is Best for Your Business?

With eBay's rollout of the new Store format, are you wondering if you would be better with the old … [Read More...]