Latest E-Commerce News

3 Reasons Why Customer Reviews Can Help Your E-Commerce Business

Do you read product reviews when you’re shopping online? If so, you already know the impact reviews can have on purchasing decisions. In fact, recent studies have shown that 70% of customers look at reviews before clicking “buy,” and almost two-thirds of shoppers are more inclined to purchase from sites ...

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5 Tips For Content Marketing Success For Your E-Commerce Website

Although content marketing – a marketing approach focused on creating and sharing relevant content to attract and keep an audience – has been shown to be one of the most effective types of digital marketing to boost traffic and drive sales, some e-commerce sellers find it to be challenging to ...

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4 Ways to Build Backlinks for Your E-Commerce Website

Why should you be concerned about backlinks? Simply put, backlinks – links from other sites that point to yours – are a core part of off-page search-engine optimization (SEO). This means they help search engines determine your site’s relevance and importance. The drawback, however, is that backlinks can vary in their ...

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Using Google Analytics To Track Your Marketing Campaigns

When it comes to increasing sales, marketing is crucial – but it won’t help you unless you’re also tracking your marketing efforts. Tools such as Google Analytics help you with both tracking and analysis, which can help you gauge how successful your campaigns truly are. Here’s how to get started ...

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3 Tips To Create Branded Packaging For Your Products

The moment your shipment reaches your customer’s hands, you have established a connection -- and an opportunity to make a lasting impression. When you’re thoughtful about shipping, packaging and presentation of your products, your customers may remember the “unboxing” experience as much as the product itself. Take advantage of this unique ...

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eBay Selling Info

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eBay Raises Shipping Caps on Media: What You Need to Know

Do you sell media on eBay? Here’s a heads-up that the marketplace has raised its shipping caps in some media categories, and what you as a seller need to know about the changes. The Basics eBay first set media shipping caps in 2008, explaining that the limits were fair and in line with e-commerce competition. […]

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Packages Not Delivered By eBay’s Global Shipping Program

eBay’s Global Shipping Program gives e-commerce sellers access to buyers worldwide, with tools that make it simple to sell internationally by shipping via a U.S. center. This means once you ship the package to the eBay warehouse, eBay reships it to the international destination and manages all customs forms, duties and taxes for you. This convenience […]

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Using eBay’s Seller Dashboard To Track Your Positioning

As of August 20, 2014, eBay’s updated seller standards are in effect, including a brand new seller dashboard. Designed to display status for current and future evaluation cycles, the new dashboard can pinpoint where your account needs some fine-tuning, plus highlight what you’re doing right. From sales amounts and history to closed cases without seller […]

International Selling

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Mastering USPS Customs Forms

Where some online retailers see challenges, others see opportunities. A number of online retailers find it a hassle to ship internationally and limit their consumer base to their home country. On the other hand, some … [Read More...]

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Understanding Duties and Taxes

Duties and taxes – the mere words evoke dread in the hearts and minds many online sellers. Fortunately, getting a handle on both of these facts-of-business-life isn’t nearly as daunting as you may think. While rates and … [Read More...]

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Understanding International Insurance

Why should you purchase international package insurance as an online seller? Is it even available for the country your shipping to? Is it worth it? What – and who – is really being protected?  What are the options, and … [Read More...]

Amazon Selling Info

Shipping Tips

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Is Free Shipping the Right Choice for My Business?

There’s no such thing as a free lunch, and that goes double for the concept of free shipping. Still, small businesses like yours—and plenty of big names as well!—dangle free shipping offers to get attention, differentiate themselves from competitors and create customer loyalty. For many, it’s a tactic that works. Is the right choice for […]

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Understanding USPS Dimensional (DIM) Weight Charges

Most carriers determine shipping costs based on package weight and the distance the package is traveling. In general, the heavier the package, the more it costs to ship. However, if you ship bigger, lightweight items, the shipping rate will be calculated based on the Dimensional Weight, or DIM, instead of the actual weight of the […]

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Setting Up A Shipping Policy On Your Website

Whether you’re a new online business or you’ve been established for a few years, it’s important to have an easy-to-understand shipping policy on your web site. Customers want to know how and when you’ll be shipping their items, so you’ll want to be sure to spell it out on your site. A well-thought-out shipping policy […]

Recent E-commerce Webinars

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Making the LEAP – How eBay Sellers Can Add Amazon to their Online Businesses

Change can be intimidating, but it can also be full of opportunities. You may have heard about … [Read More...]